If you want to attract today’s students to your institution — those digital, online and multitasking Millennial folk — you will need to play on their field. There’s still a place for catalogs, email, and maybe even the good old fashioned phone call. But if you haven’t harnessed Web 2.0 tools to enhance your recruiting efforts, you’re missing out on some of the brightest candidates.
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The Millennial Environment: New Recruitment Strategies for the Next Generation
We’ve released a new white paper that outlines specific recruitment strategies for Millennials using their preferred technologies. This 10-page report explains and explores the major, popular online tools Millennials are using today: Texting, Instant Messaging (IM) and Chat, Video Sharing, Blogs, Twitter and Pod casting.
For each tool, we explain how it can be used for admissions recruiting, provide links to explore the technology further and include reactions, feedback and comments from the Millennials we surveyed for the report.
Free preview
The incoming freshman class for 2008 was born the same year as the internet. These students have never known a world without instant communication. This poses a new challenge to admissions officers. On the one hand, you still have to apply all your experience to ensure every student gets to attend the institution that’s best for them.
But on the other hand, today’s college applicants may not feel comfortable with the traditional recruiting media. Our hope is that this white paper will suggest ways you can adapt your skills to reach this new demographic with their own technology.
Humans have a natural proclivity to share stories and experiences, but this generation has been able to take it to an extreme. Students send constant text messages. They share pictures, music and videos over their phones or on social networks such as MySpace and Face- Book. Even a lot of the games are multiplayer and interactive, allowing people to meet and compete from around the globe.
If you’re an admissions officer, your prospective students will share the applications process with their parents and friends. If they can deal with your institution online, it’s likely they’ll find your school more appealing.
In this white paper we’ll look at the following main technologies that are popular with the latest generation of students:
- Texting
- Instant Messaging (IM) and Chat
- Video Sharing
- Blogs
- Podcasting
We’ll also explore the ways these media can be used by an admissions officer in an institution of higher education.
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Comment by Judy Bolsinger — November 13, 2008 @ 8:42 am
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I, too, am already signed up for the newsletter and would like a copy of the whitepaper. Please advise.
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Hi All,
You should have gotten an email with a direct download link for the whitepaper late last week.
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jpe
Comment by Justin — November 16, 2008 @ 4:58 am
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I am signed up for the newsletter. How can I receive the whitepaper and the notes from the Webinar “How to Conduct a Web Chat”. Please advise. Thank you.
Comment by Lindsey — May 19, 2009 @ 1:50 pm
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