Scarborough Research released a study on marketing to Hispanic consumers. Reaching this rapidly-growing demographic should already be high priority for you, and the Scarborough study confirms that recruiting Hispanic Millennials requires a strong Internet presence.
The highlight of the study is that Hispanics are 211% more likely to download content from the Internet than the general population.
Music is the number one download for this demographic, as it is for most. But if you produce videos, podcasts, or a PDF of your college catalog the Scarborough study may offer some encouraging news.
In a 2007 report, the Hispanic College Fund found that almost 98% of Hispanic high school students claimed they wanted to attend college or university. Obviously, many of these students haven’t followed through on their dreams, but our job is to recruit the ones who have.
Given such a plugged-in group within the ultimate plugged-in generation, your institution should have lots of great online content for Millennials to plug into. I can’t think of a better plug for blogs, podcasts, online video and chat rooms.
