According to a new research study (on behalf of Pepsi!) four out of five Millennials are hopeful about the future as the New Year approaches. Fully 95% agree that it is important for them to maintain a positive outlook on life.
“The study also found that even though 95% of Millennials say it’s important to maintain a positive outlook on life and none reported a long-term negative outlook, 56% of Millennials feel anxious about their lives now…”
Pepsi retained StrategyOne to conduct the survey of more than 2,000 Americans as part of the “Pepsi Optimism Project (POP )”, a new and ongoing study examining the mindset of Millennials.
The survey comes as Pepsi launches a branding initiative that is part of its reinvestment in carbonated soft drinks. The campaign plans to start with a new look for Pepsi packaging, which is now beginning to appear on store shelves, and which appeared in Times Square on New Year’s Eve:
The advertising campaign will reportedly feature a consistent theme of optimism that mirrors the current social climate (and looks a little like the Obama signature logo…). We’ll keep an eye on this campaign and see what lessons we might garner for higher education from Pepsi’s research.
