Generation Y has shown its power. Millennials had a strong influence over this week’s presidential election, and proved what we’ve said before in this blog: This generation wants to have a positive impact on the world.
Experience.com conducted a survey and found that 71% of college students and young alumni want to work for a green company. Blogger Mark Kaefer warns employers that they need to try to do everything they can to make their companies more green–even if it’s just implementing a recycling program or using cloth towels in the restrooms.
Greening your institution is a useful recruiting tactic, and you should do so for other reasons as well, but that’s not what I’m going to suggest in this post. There’s something much easier to do.
Surely you have alumni who are now performing an important service to the world. And no doubt, some of them will be glad to talk about the ways your institution empowered and inspired them.
These alumni could be natural heroes and role models for today’s applicants. They are doing the work that many Millennials dream of doing. Through them, you can dramatically illustrate the difference that your institution makes.
Members of your institution’s alumni association probably receive regular news about the great work their fellow alumni are doing. What I’m suggesting is that you share more of this news with the students you’re trying to recruit.
