Recruiting Millennials in Higher Education

August 29, 2008

A disturbing economic reason for recruiting

Filed under: Budgets — jacobbear @ 5:09 pm
Tags: ,

This story came out a few weeks ago, but  it’s still relevant: http://www.projo.com/news/content/URI_MIDYEAR_HIKES_08-04-08_9NB2Q07_v35.42cc430.html

In a nutshell, the University of Rhode Island is facing a budget crisis and they’re weighing their options. This includes raising tuition, cutting back on open/instruction days, and of course, trying to recruit more new students.

If they implement the first two, it’s going to put a damper on the third. A lot of institutions are probably facing the same dilemma, or could be soon. But the lesson is clear:

Either you need to step up on recruiting because you need an immediate increase in revenue, or you need to step up recruiting to ‘break even” when budget cuts discourage new enrollment.

It’s a tough situation. We need to get creative. Any ideas?

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